FUNNEL BUILDER &

STRATEGIST

You Set the Goals,

I'll Build the System

You didn’t start your business to manage tech.
You started it to make an impact.

But when attracting clients feels manual, inconsistent, or dependent on referrals, growth becomes overwhelming fast.

I help coaches, course creators, and NGOs build clear, automated funnels that consistently attract and convert the right clients — so you can focus on leading, serving, and scaling.

Hi, I’m Jena.
Let’s build the structure behind your vision.

Does This Sound Familiar to You?

As a Coach, Mentor

or Counselor...

You know you’re good at what you do —
but some things behind the scenes are slowing you down.

  • Getting clients still depends on sending DMs, replying manually, or waiting for referrals.

  • You’re switching all day between coaching, checking your calendar, answering emails, and chasing follow-ups.

  • People check out your website (or maybe you don’t even have one yet)… but nothing really turns into booked calls.

  • You’ve thought about showing up online to reach more clients — but you’re not sure where to begin or how to start.

  • You do not have a system supporting you, and it all feels like you need to manage everything by yourself.

As a Course Creator...

You’ve built something valuable—now you want it to sell without the friction, but —

  • Launches feel stressful and unpredictable, often yielding underwhelming results despite your best efforts.

  • Your website, email system, checkout, and course platform don’t talk to each other—everything feels disjointed.

  • You spend more time troubleshooting tech, juggling workflows, and explaining course access than actually teaching.

  • Manual processes are eating your time, leaving little room to grow or scale.

  • You know your course could help more people—but getting it online feels overwhelming.

As Someone Running

a Non-Profit...

Your mission deserves to reach more people without the operational bottlenecks, but —

  • Fundraising campaigns feel stressful and unpredictable, even when you “do everything right.”

  • Your programs and impact are strong—but donor engagement remains stagnant while your workload only increases.

  • Your website, donation platform, email system, and volunteer management tools don’t communicate—everything feels disjointed.

  • Instead of focusing on your mission, you’re stuck troubleshooting tech, managing spreadsheets, and coordinating workflows.

  • You know your organization could help more people—but getting your programs online or scaling them feels overwhelming.

You’re not just “running a business.."

You’re leading.
You’re serving.
You’re thinking deeply.
You’re carrying responsibility for real people.

And after doing all of that...

You still have to market.


Follow up.
Organize.
Sell.
Track.
Repeat.

No wonder it feels heavy.

Why Modern Systems Matter

Today, people expect:

• Easy booking
• Quick responses
• Clear next steps
• Professional communication

If your backend is manual, you work harder than you need to.

With the right system:

You save time.
You reduce stress.
You serve more clients — without burning out.

Tell Me Which of These You’ve Already Tried…

Be Honest...

Posting consistently on social media, hoping the right people will finally message you

Sending DMs or emails manually just to start conversations

Reminding people about calls, payments, or sessions one by one

Creating workshops or free sessions — but struggling to turn attendees into paying clients

Following up with interested leads… then losing track of who replied last

Juggling spreadsheets, notes, and different apps just to stay organized

And On Top of That...

Delivering sessions that require your full emotional and mental presence

Holding space for clients who rely on you

Planning programs, writing modules, preparing materials

Reporting outcomes (especially for NGOs) while still serving your community

Staying updated in your field so you remain credible and effective

THIS IS YOUR SIGN IF...

You are ready to graduate from "doing it all".

You’ve been wearing too many hats. It’s time to trade the exhaustion of manual tasks for the freedom of automated systems.

You prioritize the client experience.

You know that a professional, seamless backend is what separates the hobbyists from the industry leaders.

You believe in "Smart" Work.

You want the simplicity that comes from having a clear, repeatable, and scalable process.

You’re willing to put in the work.

You know systems aren’t magic, but they are the bridge to the life and business you’re actually trying to build.

Let’s Build the Structure Behind Your Vision.

You already have the heart, the expertise, and the mission.

What’s missing isn’t talent — it’s structure.

Together, we:

• Clarify your client journey


• Simplify your tools


• Connect everything into one working system

• Automate what drains your time


• Create a smoother path from inquiry to enrollment

Growth shouldn’t feel overwheming.

With the right systems, it feels steady.

What This Actually Does for You

This isn’t about “Funnels.”

It’s about:

• People finding you
• Understanding what you offer
• Booking or enrolling smoothly
• Receiving follow-up automatically
• Feeling guided from start to finish

Instead of juggling tools…

You’ll have one integrated system that supports your growth.

A System That Does the Heavy Lifting for You

Your marketing, strategy, and automation work together so you can focus on coaching, teaching, running your mission,

or business—while the system handles the heavy lifting for you in the backend.

Funnel Design & Strategy

A clear path for your ideal clients or supporters—from discovery to action.

- Landing pages and sign-up forms that convert

- Strategies tailored to your goals

- Visitors guided step-by-step to become paying clients or loyal supporters

Booking & Payment Systems

Make it easy for people to say yes.

- Secure, reliable booking and payment options

- Smooth sign-ups for appointments, courses, or donations

- Reduces friction and improves conversion rates

Email & Automation Setup

Lead nurturing on autopilot, without the stress.

- Automated email sequences that educate, remind, and follow up

- Builds trust and engagement with your audience

- Encourages consistent action without manual work

Analytics & Optimization

Know what works and improve results automatically.

- Track performance of pages, emails, and funnels

- Test and refine for better conversions

- Make informed decisions without guessing

Here's How I help you level up

1.

CLARIFY YOUR CLIENT JOURNEY

We simplify your offer and how people move through it.

2.

BUILD THE RIGHT TOOLS (FOR YOU)

I set up the pages, automations, and workflows — without overwhelming you.

3.

MAKE IT EASY TO MANAGE

You’ll know exactly how it works and how to use it.

Simple. Organized. Sustainable.

Hi I'm Jena

I design clear, human-centered funnels for coaches, course creators, and nonprofits who want their ideas to turn into aligned action.

With 15+ years in digital marketing, I help you move from scattered pages and unclear messaging to a simple funnel that guides the right people—without pressure or hype.

This isn’t about doing more. It's about building smarter.
It’s about clarity, structure, and systems you can trust.

If you want a funnel that works and feels true to how you serve, you’re in the right place.

The Types of funnels I create

For Coaches & Course Creators

For NGOs & Non-Profits

The Audience Grower
What It Solves:
Turns cold traffic into an email list that actually opens your emails.

Best For:
Coaches & Content Creators
The Recurring Donor Pipeline
What It Solves:
Moves one-time holiday donors into a "Monthly Giving Circle" using automated storytelling and emotional touchpoints.

Best For:
NGOs looking for predictable, sustainable monthly funding.
The "Always-On" Evergreen Webinar
What It Solves:
An automated sales presentation that builds trust and closes course sales 24/7, even while you’re offline.
Best For:
Course Creators looking to stop the "Launch-Stress" cycle.
The "Awareness to Action" Funnel
What It Solves:
Takes a complex social issue and breaks it down into a compelling narrative that ends with a clear "Sign the Petition" or "Join the Movement" call to action.

Best For:

Advocacy groups and mission-driven organizations.

The "Low-Ticket" Self-Liquidating Offer (SLO)
What It Solves:
A "tripwire" funnel designed to pay for your ad spend immediately by selling a small digital product ($7–$47) on the Thank You page.
Best For:
Experienced creators looking to scale their paid traffic.
The Legacy/Major Gift Nurture
What It Solves:
A high-touch digital sequence that educates high-net-worth individuals on the long-term impact of a major endowment or estate gift.

Best For:

Established non-profits with a focus on long-term sustainability.

The "High-Ticket" Application Funnel
What It Solves:
Filters out the "tire-kickers" so you only spend time on Zoom with pre-qualified, ready-to-invest clients.

Best For:

1-on-1 Coaches and Mastermind Founders.

The Volunteer Onboarding System
What It Solves:
Automates the application, vetting, and training of new supporters so your staff can focus on the mission, not the paperwork.

Best For:

Community-based NGOs with high operational churn.

POWERED BY

Need a Bit More Clarity?

Here are answers to the most common questions before booking a discovery call.

Frequently Asked Questions

1. What happens after the discovery call?

If we’re a fit, the next step is a Strategy Mapping Session. I don't just 'start building; I map out your entire customer journey from the first click to the final sale. You’ll receive a custom blueprint and a clear project timeline before we ever touch a line of code.

2. Is this just about funnels, or do you help with the full system?

A funnel without a system is just a lonely webpage. I build End-to-End Ecosystems. This includes your landing pages, automated email follow-ups, CRM integration, and the 'behind-the-scenes' triggers that make sure no lead falls through the cracks.

3. Do I need to have an existing funnel to work with you?

Not at all. Whether you’re starting from a blank slate or you have a 'broken' funnel that needs a strategic overhaul, I meet you where you are. My job is to take your vision and build the digital infrastructure to support it.

4. What platforms or tools do you work with?

I specialize in Systeme.io and GoHighLevel (the industry's most powerful all-in-one tool), but the strategy of a high-converting funnel works everywhere. If you already have a tech stack you love, we’ll discuss how to optimize it during our call.

5. How long does it take to build a funnel system?

Precision takes time, but I value your speed-to-market. A standard high-converting system typically takes 2 to 4 weeks from blueprint to 'Live.' This ensures every automation is tested, every pixel is perfect, and your system is ready to handle traffic on day one.

6. Why should I work with you instead of a big agency?

When you work with me, you aren't just another 'ticket' in a big agency's queue. You get a dedicated strategist who treats your business like my own. You’re getting agency-level strategy with the speed, communication, and obsession with detail that only a boutique partner can provide.

You’re One System Away from a Different Business

You can keep duct-taping your tech together, or we can build a streamlined engine that turns strangers into supporters (and donors into partners) on autopilot.

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